Time for J.C. Penney to Restore Trust

• Reassure them. Share your short- and long-term plans. Without this information, they'll create their own stories, which will invariably be negative and wrong.
• Celebrate wins. Share results as they come in. Nothing wins people over like results.

Ullman will create the biggest, fastest turnaround by rebuilding trust with J.C. Penney's long-time friends. Listen to what each group needs and demonstrate you can deliver. Trust can be restored, and it will pay off in business results.