Time for J.C. Penney to Restore Trust

Think of each group as a long-time, powerful friend who has pulled back nervously, confused by some of your recent erratic behavior. You've built years of good will with them, however, and they're willing to step up if you give them good reasons why.

Customers
J.C. Penney's customers are confused and hesitant. Everything they loved about shopping with the retailer has changed, including the brands, designers and thrill of finding a good deal. Here are some steps J.C. Penney can take to win them back: