J.C. Penney Searching for the ‘Perfect Fit’

Mobile App Yielding Positive Results
Integral to J.C. Penney's digital evolution is it new mobile app, which launched this past year shortly before Black Friday. The app was developed in just 87 days as J.C. Penney worked feverishly to ensure it was ready for the holiday shopping season. Rodgers describes the app as "the hub of the J.C. Penney shopping experience," enabling users to find the products they want (e.g., improved navigation for faster browsing, targeted search functionality), get them (e.g., flexible shipping options, ability to scan the barcode of an item in-store to see if it's available on jcpenney.com in a different size, style or color) and make it worth it (e.g., easier access to coupons).