J.C. Penney Searching for the ‘Perfect Fit’

• 69 percent of its customers use their phone while shopping in-store;
• in 2012, 72 percent of its online traffic came from desktop computers, while today more than 50 percent of traffic comes from smartphones and tablets; and
• the retailer has seen a 40 percent increase in mobile app conversions in the last year.

"You must have a digital strategy, driven by mobile, to compete," said Rodgers.