J.C. Penney Searching for the ‘Perfect Fit’

When Rodgers joined J.C. Penney in February of last year, CEO Mike Ullman described to him J.C. Penney's core customers as having "too little time, too little money and two little kids." That message has stuck with Rodgers.

Omnichannel Roots
From its days of mailing print catalogs to the launch of its e-commerce site to its mobile properties of today, omnichannel has always been a part of J.C. Penney's culture. The company's focus today is on creating a seamless connection between its stores and digital properties, Rodgers said.