J.C. Penney Searching for the ‘Perfect Fit’

"Recent challenges have humbled us," Rodgers acknowledged to the audience. "But we're ready to get back to connecting with our customers. We're embracing the future and taking risks."

In lockstep with J.C. Penney's new tagline, "when it fits, you feel it," Rodgers talked about how the company is getting back to the basics of making style comfortable for its customers. A requirement for accomplishing that is having a complete understanding of J.C. Penney's customers.