J.C. Penney Searching for the ‘Perfect Fit’

It's no secret that J.C. Penney has dealt with its fair share of challenges in recent years. Following the disastrous tenure of former CEO Ron Johnson, which saw the retail chain disenfranchise its loyal customer base by eliminating discounts and coupons, J.C. Penney has been left to pick up the pieces and start over again. In somewhat of an ironic twist, the traditional retail brand is counting on digital technology to get it back to its roots as The Golden Rule Store — a place that offers high-value merchandise at great prices and with great service.