J.C. Penney Revamps Its Fulfillment Operation (672 words)

Now, housed in Wawatosa are five companies, all of which need their own product lines to be picked, packed, shipped and sometimes returned. Essentially, it looked like a recipe for disaster.

J.C. Penney wanted two things to happen at the Wawatosa location. It wanted a multi-company picking process, and it wanted the facility to handle its own returns.