J.C. Penney Revamps Its Fulfillment Operation (672 words)

With six facilities available, J.C. Penney opted not to use its existing method. Instead, it decided to reconfigure two of its centers to meet the e-commerce fulfillment needs of its retailers. To handle the increase in product storage and shipping, J.C. Penney made its Alliance, TX, facility the import storage warehouse, and then transformed the Wawatosa, WI, facility into the fulfillment location for its other retail chain clients.