J.C. Penney Revamps Its Fulfillment Operation (672 words)

J.C. Penney relies heavily on its truck distribution network, which makes deliveries almost daily to every store in the country, and UPS to meet its 48- to 72-hour delivery standard. J.C. Penney has also operated an in-store pick-up model. This model allows catalog customers to collect their merchandise at the closest store, and store customers can order an out-of-stock item and then pick it up at the store. While the idea of shipping a catalog product to a store seems odd to many, it has been extremely successful for the company.