J.C. Penney Revamps Its Fulfillment Operation (672 words)

J.C. Penney has six strategically placed fulfillment facilities across the United States that decrease shipping time to its stores and its customers. Every warehouse is 2 million square feet, which combined have more than 35,000 picking stations. Each one is configured to support the enormous product mix that J.C. Penney sells. In its years in the merchandising business, J.C. Penney has done some deep analysis that has allowed it to pigeonhole product fulfillment to the areas in which the merchandise sells best. For example, says Al Bell, director of fulfillment for J.C. Penney, women's dresses sell best in the Southeast, so dresses are fulfilled in J.C. Penney's Atlanta facility.