J.C. Penney Looks to the Web for Future Growth

Easy: Making it as easy as possible for our customers to shop;

Exciting: It’s all about the merchandise at JCP.com, Boylson said; and

Engaging: Attracting and retaining the best talent in the industry. “You win with winning people,” Boylson noted. “That’s really what separates you.”

While J.C. Penney continues to make the Web the “hub of the business center,” it must not forget its customer-centric model, Boylson said. If it does, all this work could be for naught. “If you’re not relevant,” he cautioned, “it doesn’t matter what your media strategy or channel strategy is.”