J.C. Penney Looks to the Web for Future Growth

Looking at the multichannel marketer’s evolution over the last decade, Boylson identified three distinct periods: turnaround (2001-2004), growth (2005-2006) and leadership (2007-2011). The company’s goal is to be the “leader in its space by 2011,” Boylson said. And it’s hoping to accomplish that with a philosophy centered on three “E’s”: