J.C. Penney Looks to the Web for Future Growth

This isn’t to say that Penney has abandoned the catalog as a marketing channel. It’s just scaling back. And the message being conveyed to consumers in the catalog will be integrated across all channels: a customer-centric model. This is done through differentiation, Boylson said. He cited several factors he believes helps J.C. Penney differentiate itself from its competitors, including: