Question of the Week: J.C. Penney Changing its Pricing … Again?

The move comes at a time when shoppers have voiced confusion over Penney's pricing strategy. What's more, the retailer posted a larger-than-expected quarterly loss and a 20 percent drop in revenue on poor reception from shoppers for its pricing strategy in May.

So, what do you think about Penney's move? And how do you handle pricing? Do you think sales are the way to go or are you a fan of the everyday low pricing model? We're trying to get to the bottom of this issue via our new "Question of the Week" discussion over on on Retail Online Integration's Facebook page. We would love to hear from you and get a dialog going on this important retail subject.