Cover Story: Full Speed Ahead

Channel Shift
After averaging close to 10 percent growth over the past five years, this year, like most other companies, J&P has been victimized by the down economy. With "flat" sales — a win for most these days — in an increasingly competitive marketplace, J&P has begun to shift its focus to the web for future growth. While keeping its four catalog titles — Harley-Davidson, Metric Cruiser, SportBike and Vintage — as part of its marketing mix, albeit with reduced circulation, J&P has made significant investments online this year. It's relaunched its website, for instance, and doubled web staff over the past year-plus.