Cover Story: Full Speed Ahead
J&P Cycles leans on superior customer service to drive through a treacherous stretch
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Joe Keenan
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Making Happy Returns
Consistent with this customer-centric approach, J&P has a liberal return-for-any-reason policy of 120 days — and the company's usually flexible on the day count. "I hate to downplay it," Parham says, "but it's more important than a brand-new order because something has already gone wrong. Something happened that the customer didn't plan on."
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