Cover Story: Full Speed Ahead

J&P's bond with its customers is evident in the loyalty they reciprocate. Recent surveys the company conducted have revealed that 98 percent of customers say they'll do business with J&P Cycles again. In addition to frequent contact with customers via its call center, email and retail stores, J&P attends more than 50 motorcycle rallies and events each year, bringing along its "mobile showroom semi" truck to interact with its target prospects, and of course to sell its wares to the captive audience.