Cover Story: Full Speed Ahead

"We're not just a mail order company; we're not just an internet company," says John Parham, J&P's founder and president. "We're a well-rounded business that loves motorcycles and supports the sport."

Integration is at the core of all J&P operations. Whether it be putting the digital version of J&P's print catalog on the company's website or blasting an email to customers alerting them to the next event J&P's mobile retail store will be attending, the company realizes the importance of letting customers decide how they interact with the brand.