Cover Story: Full Speed Ahead
J&P Cycles leans on superior customer service to drive through a treacherous stretch
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Joe Keenan
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"We're not just a mail order company; we're not just an internet company," says John Parham, J&P's founder and president. "We're a well-rounded business that loves motorcycles and supports the sport."
Integration is at the core of all J&P operations. Whether it be putting the digital version of J&P's print catalog on the company's website or blasting an email to customers alerting them to the next event J&P's mobile retail store will be attending, the company realizes the importance of letting customers decide how they interact with the brand.
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