Cover Story: Full Speed Ahead
J&P Cycles leans on superior customer service to drive through a treacherous stretch
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Joe Keenan
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Founded as a mail order cataloger, J&P Cycles has transformed itself over the years into a true multichannel retailer that caters to each customer in the way that customer feels most comfortable. In addition to its catalog, J&P markets via an e-commerce website, which accounts for approximately 29 percent of all sales after growing nearly 4 percent this year. J&P also operates three retail locations, including a temporary store that covers a full city block at the Sturgis Motorcycle Rally in Sturgis, S.D., each August.
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