Cover Story: Full Speed Ahead

Founded as a mail order cataloger, J&P Cycles has transformed itself over the years into a true multichannel retailer that caters to each customer in the way that customer feels most comfortable. In addition to its catalog, J&P markets via an e-commerce website, which accounts for approximately 29 percent of all sales after growing nearly 4 percent this year. J&P also operates three retail locations, including a temporary store that covers a full city block at the Sturgis Motorcycle Rally in Sturgis, S.D., each August.