Cover Story: Full Speed Ahead
J&P Cycles leans on superior customer service to drive through a treacherous stretch
As for email, it's long been an effective selling tool for J&P. The company sends several highly promotional emails a week offering the latest sale prices or discounts, as well as its latest product offerings. That's helped the company realize record sales for web-only campaigns this year. Email also works hand in hand with the print catalogs J&P mails, alerting customers when they'll receive them in their mailboxes.
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