Cover Story: Full Speed Ahead

"Our demographic is in its mid-40s and up, so that's not your Twitter crowd quite yet," Barcz says. "However, we do know that that generation is the largest growing audience on Facebook. So we're making sure that when our customer base does get to Facebook that we're there already."

J&P is still in an exploratory phase when it comes to mobile marketing. It's currently working with vendors to develop technology that'll allow consumers to use their mobile phones to take pictures of products in its retail stores, then have the information on those products automatically downloaded onto their phones. The company also ensures that every email it sends is formatted to display properly on mobile phones.