Jack Rosenfeld’s Take on 2008: Play Good Defense

At the same time, he noted, if your catalog isn’t making postal discount minimums, consider adding pages to your catalog.

8. Operations and fulfillment savings. To multichannel marketers who farm out their fulfillments, Rosenfeld advised them to negotiate for better rates. “In distribution,” he said, “we’ve found that incentives work. Have workers share in productivity.”