Jack Rosenfeld’s Take on 2008: Play Good Defense

7. Consider mailing a slim jim. Although a show of hands revealed almost none of the 100 or so catalogers in attendance mailing slim jims, Rosenfeld urged them to reshape their books to save in postage and paper. “You can save up to 35 percent depending on how much your presort discounts are,” he pointed out, “particularly with sale catalogs.”