Jack Rosenfeld’s Take on 2008: Play Good Defense
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Paul Miller
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6. Co-mail. With all the tremendous discounts to be had from today’s postal system, “you have to co-mail with a lot of volume,” Rosenfeld said. “You may have to change mail dates and other things. We’ve actually solicited other mailers — mostly smaller ones — to co-mail with us, and we’ve saved a huge amount of money.”
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Paul Miller
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