Jack Rosenfeld’s Take on 2008: Play Good Defense

4. Get larger by buying or selling. With costs going up, larger companies have greater advantages over smaller ones, he pointed out. “Paper, printing and outsourcing are all cheaper when you’re larger,” he said. “If you’re large, consider buying a company. If you’re small, consider selling.”

5. Consider retail. “The retail business is tough,” Rosenfeld said, “but we as catalogers have to consider it now. Some catalog concepts fit retail; it’s been done successfully, and we do have to look at it.”