Jack Rosenfeld’s Take on 2008: Play Good Defense

Among other tips, Rosenfeld suggested raising product prices, taking advantage of postal reform, backing off aggressive marketing by reeling in circulation, and looking for possible acquisitions or acquirers. Sharing experiences from his lengthy career and current work at the Potpourri Group, which mails such catalogs as The Stitchery, Nature’s Jewelry, its namesake and more, Rosenfeld reeled off the following: