IVR Allows AmeriMark to Keep Up With Demand

The solution is integrated with AmeriMark’s order management system, so customers can find the information they’re looking for when they call. And since Verascape’s solution is delivered via an ASP model, there aren’t any hardware, software or unique telephony costs for AmeriMark, either.

While neither AmeriMark nor Verascape would reveal the exact cost of the service, Prosia says there are two cost components. The first is for the customized development and database integration work, which varies depending on the cataloger’s needs. In his experience, the ROI on the up-front cost usually takes two to six months. The second cost is a transaction fee per successful call into the IVR system. The fee is based on the call volume that Verascape handles, e.g., the more calls Verascape takes, the lower the fee.