IVR Allows AmeriMark to Keep Up With Demand

As for results, Giesler points out that the system saves his CSRs time, and Stringer notes that while sales at AmeriMark have increased 25 percent each year for the past few years, the IVR system has allowed the call center to keep up with the growth.

Although IVR systems can be complex to set up and implement, depending on your needs and whether you request special voice talent or need complicated business rules, AmeriMark’s implementation went smoothly because the company chose an off-the-shelf solution, Stringer says.