IVR Allows AmeriMark to Keep Up With Demand

After spending a year considering how the service could help AmeriMark, Giesler and his team decided to test the product.

Here’s how it works: When customers call in, the calls are answered by the IVR system. A human voice asks questions and tries to determine where the call should be routed. The system acts as a screening process to take care of the simplest customer service requests, such as order confirmation or cancellation, and shipping inquiries. Customers can speak their name and order number, and get answers to these queries.