Upselling, the Multichannel Way

Do-it-all Shopping

Adding on real value helps cement customers’ sense of loyalty because it demonstrates both helpfulness and the ease of one-stop, do-it-all shopping. This is true whether you’re offering additional services (e.g., gift wrap, cards, personalization, club or community memberships, newsletters) or products (e.g., upsells, cross-sells, discounted specials).