Boost Your Web Site’s Conversion Rates

If you’re not yet segmenting, understand that cyclical gains in conversion rates come from better contact management, leveraging database attributes and eliminating poor-performing names.

For example, pay attention to e-mail bounce rates. Understand the mix of hard and soft bounces, both as they relate to each other and to your e-mail list in total. Pull the most current e-mail opt-ins just prior to each deployment. Suppress hard bounces immediately, and establish business rules around the number of mailings you undertake on a soft-bounce name before treating it as a permanent bounce.