Boost Your Web Site’s Conversion Rates
... and its overall performance measurements. Here’s how.
Interpret Offline Successes
Arguably, the closest online equivalent to traditional direct mail is e-mail. Deploying e-mail from a viewpoint that borrows from both new media and your print catalog practically is guaranteed to improve conversion rates.
Why? Because planning techniques require a careful look at all the elements that drive conversion, such as segmentation and contact management, orchestrated drops based on historical results, and segment-sensitive marketing, merchandise and creative offers.
- Companies:
- Target
- People:
- Judith Roberts
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