Boost Your Web Site’s Conversion Rates

Employ Proven Practices

You can, however, end costly, blind experimentation. In its place, a confident review of proven offline practices and processes — with an eye toward online reinterpretation — may produce immediate and sustainable results.

For example, let’s assume your prospect list response rates double profitably with the addition of a free gift or introductory discount. You respond by mailing these lists a separate cover or catalog version. Mirror this experience online by recognizing new visitors as they enter the site, and serve them up the same kinds of incentives and content.