Boost Your Web Site’s Conversion Rates
... and its overall performance measurements. Here’s how.
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Yet, even as they’re busy planning fall/holiday 2003 and spring 2004, many catalogers continue to treat the online channel as something separate and largely different from their core direct marketing businesses. A casualty of shotgun thinking and follow-the-pack marketing mentality, conversion-rate increases under these circumstances are more likely to result from luck than design.
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