Boost Your Web Site’s Conversion Rates
... and its overall performance measurements. Here’s how.
What’s needed? The logical first step toward improving conversion rates — and overall Web-site performance — is to apply some of the same knowledge you use in initiatives for your print catalog.
For example, you assort, design and mail catalogs using sophisticated plans and analysis. To blindly mail catalogs without an expectation of response rates (estimated from historical results and successful test roll-outs) undoubtedly would be unacceptable to you.
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