Boost Your Web Site’s Conversion Rates

Finally, talk to your customers. A simple survey allowing them to express their opinions about your merchandise, your Web site and your company may keep them involved. The greater the involvement, the greater the likelihood they’ll buy more frequently.

Begin with the End in Mind

Does all of this sound eerily familiar — a bit like the “old economy” business? It’s meant to. To boost conversion rates you need a combination of good merchandising, marketing, design, technology and business practices. Remember the basics such as the importance of planning and offline reinterpretation, and drive your way toward higher conversion rates, sales and profitability.