Boost Your Web Site’s Conversion Rates
... and its overall performance measurements. Here’s how.
Also monitor customer service e-mail responsiveness. Are you responding within 24 hours? How many more customers could be converted to buyers with rapid reply, live chat or both?
Look for call center and e-mail patterns. Numerous calls or e-mails from customers asking questions about specific items point to a potential content problem. How many customers were confused and didn’t call or buy?
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- Judith Roberts
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