Boost Your Web Site’s Conversion Rates

Generate links. If you’re buying keywords or phrases on search engines, or supplying data feeds, generate links to specific product detail pages whenever possible.

Measure, measure, measure. Who wouldn’t love to sit with prospects and customers as they browse through paper catalogs? By such an exercise, you could learn how to more effectively paginate, promote and ultimately convert a catalog browser to buyer. With online browsing, you can. Pay attention to the analytics. Watch for consistent abandonment on specific pages. Losing them at shipping? Is it clarity or amount? Watch, analyze, learn and convert.