Boost Your Web Site’s Conversion Rates
... and its overall performance measurements. Here’s how.
Cross-sells and discounts. Dynamically serve up a relevant cross-sell or discount to those who added, then later removed, items from their carts.
While improving your Web site’s conversions is not all about the technology, it is about leveraging that technology to its maximum potential.
Target customer groups. Create target customer groups based on previous purchases, and offer relevant content when they visit. Create similar groups based on lifetime value, and offer them free gift wrapping or shipping when they return at holiday time.
- Companies:
- Target
- People:
- Judith Roberts
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