Golfsmith’s Course of Action: Focus on Multichannel Commerce

All of these variables make Golfsmith look perfectly poised for growth. This story is about senior management’s vision, the multichannel strategy they’ve employed to achieve that vision, and the challenges they’ve already tackled and will face in the future.

The Mission

Golfsmith is attempting to position itself as the market leader that is top of mind for golf advocates. And it’s using three channels — catalog, e-commerce and retail — to make that happen.