Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
The Golfsmith List:
12-month housefile: 251,999
Average customer age: 52
Average annual income: $90,000
Base list rental: $95/M
Contact: American List Counsel, (609) 580-2800
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- Companies:
- Fosdick Fulfillment
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