Golfsmith’s Course of Action: Focus on Multichannel Commerce

2002 - Golfsmith turns to New York-based First Atlantic Capital, a private-equity investment firm, for help expanding the merchant’s multichannel retail strategy. First Atlantic Capital acquires majority share in the company, leaving Carl and Frank Paul with a substantial ownership position. Jim Thompson, senior vice president of retail operations and merchandising, is promoted to president and CEO. The company has 26 superstores nationwide.