Its multichannel marketing success strategies are revealed.

By Reported Donna Loyle

1993 - Golfsmith teams up with Harvey Penick, a renowned golf instructor, to develop the Harvey Penick Golf Academy on the Austin campus. To date, the Academy has instructed more than 17,000 golfers.

1995 - Superstores are opened in Houston, Denver and Dallas.

1998 - Golfsmith moves into the proprietary-products arena, and acquires golf-equipment brands Lynx Golf, Black Rock Golf Corp. and Snake Eyes Golf Club. Its Internet site at www.golfsmith.com is launched.