Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
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1973 - The Pauls, joined by Carl’s brother Frank, move Golfsmith to Austin, Texas. They open a components showroom in an unused army barracks, continuing to design and distribute golf club components to clubmakers worldwide.
1975 - The first consumer catalog mails.
1976 - The company grosses more than $1 million.
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- Companies:
- Fosdick Fulfillment
Reported Donna Loyle
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