Golfsmith’s Course of Action: Focus on Multichannel Commerce

What’s fueling that growth is a combination of youthful energy, seasoned smarts and outside capital. The platform for this growth includes a multichannel-marketing strategy employed in the still-fragmented golf industry dominated by mom-and-pop shops. Oh, and then there’s the Tiger Woods effect. By all accounts, the star athlete has made golf cool, generating legions of young enthusiasts of the game.