Golfsmith’s Course of Action: Focus on Multichannel Commerce

No doubt the energy, intelligence and resources now housed at Golfsmith will help at least this merchant meet those challenges head on.

Golfsmith at a Glance
Headquarters: Austin, Texas
Merchandise: golf-related products and services
Channels: retail 65 percent; direct (catalog and e-commerce) 35 percent
Annual catalog circulation: 16 million
# of retail stores: 42
Average annual comp store sales gains: 7.4 percent
Corporate goal: to be the No. 1 off-course retailer in golf
Average order value: $125
# of SKUs: 12,000
# of employees: 1,325
Ranking on the most recent Catalog Success Top 200 list (as measured by housefile-growth rate): 6
Majority shareholder: First Atlantic Capital Ltd.
Printer: Quebecor World