Its multichannel marketing success strategies are revealed.

By Reported Donna Loyle

No doubt the energy, intelligence and resources now housed at Golfsmith will help at least this merchant meet those challenges head on.

Golfsmith at a Glance
Headquarters: Austin, Texas
Merchandise: golf-related products and services
Channels: retail 65 percent; direct (catalog and e-commerce) 35 percent
Annual catalog circulation: 16 million
# of retail stores: 42
Average annual comp store sales gains: 7.4 percent
Corporate goal: to be the No. 1 off-course retailer in golf
Average order value: $125
# of SKUs: 12,000
# of employees: 1,325
Ranking on the most recent Catalog Success Top 200 list (as measured by housefile-growth rate): 6
Majority shareholder: First Atlantic Capital Ltd.
Printer: Quebecor World