Golfsmith’s Course of Action: Focus on Multichannel Commerce

Golfsmith’s Challenges: Past and Future

Technologies: When asked what technologies are being used to tie together Golfsmith’s multichannel operation, all parties roll their eyes remembering the formidable hurdle of setting up such a system. Rather than buying an off-the-shelf solution, Golfsmith executives decided to build their own — no small feat, they admit now.