Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
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Thompson says he admires the management philosophy of First Atlantic. “They don’t infuse their people on the companies with which they partner. They keep mostly a hands-off approach, primarily because they are so diverse in their investments. And yet I can tap into their business, management and operational expertise if I need it. They have given us the financial gas we were looking for.”
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- Companies:
- Fosdick Fulfillment
Reported Donna Loyle
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