Golfsmith’s Course of Action: Focus on Multichannel Commerce

First Atlantic is a New York-based private equity investment firm that specializes in U.S. middle-market companies. It invests primarily in companies that have strong expansion opportunities (either internal or through acquisitions), as well as sound business foundations.

Golfsmith is using First Atlantic capital to open new stores and expand its catalog and e-commerce operations. Noel Wilens, principal at First Atlantic, said, “With this investment, we acquired not only a leading company, but also an exceptionally experienced and talented management team that has been a pioneer in the golf equipment business.”